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YOKOHAMA, JAPAN - MAY 10: The CEO of Seiko, Mr Shinji Hattori and the IAAF President Sebastian Coe during the official Seiko announcement at the 2019 IAAF World Relay Championships at the
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Seiko Men's Limited Edition IAAF Championship Watch - Watches from Francis & Gaye Jewellers UK
Naoto Tobe (JPN), MAY 20, 2018- Athletics : IAAF World Challenge Seiko Golden Grand Prix in Osaka Men's High Jump Final at Yanmar Stadium Nagai in Osaka, Japan. Credit: AFLO/Alamy Live News