Burberry, The Digital Enterprise
Digital Transformation: Decoding 3-common transformation strategy mistakes
Online sales, fashion retail and digital: The Burberry case
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Burberry: Digitizing the Trench - Technology and Operations Management
Burberry (1856 est.) -164 years old or phoenix in the digital world? - Digital Innovation and Transformation
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Burberry lets passers-by take over Piccadilly Circus screen to create personalised scarves – Marketing Week
Luxury Daily
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How Burberry Embraced Digital and Transformed Into a Leading Luxury Brand | Centric Digital
Digital Transformation in the Fashion Industry | CustomerThink
Burberry puts digital at centre of plans to revive performance
Digital Transformation Strategy: Get it Right & Become a Digital Master
Luxury Daily
How Burberry Does Digital
A year of transformation at Burberry sees social innovations, digital expansion and a different role for stores - Strategy and Innovation - InternetRetailing
Burberry's in-store digital experience
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Burberry's Jaw-dropping Digital Transformation
Digital Transformation Plan for Fender — Creative Futures
