Barbie's got a new body – and now Mattel is tackling her other big image problem - The Washington Post
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Mattel Rebranding Barbie? | Confessions of a Doll Collectors Daughter
Mattel Rebranding Barbie? | Confessions of a Doll Collectors Daughter
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Barbie® Rebranding Strategy - ppt download
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Rebranding" the Barbie Girl Scout doll box to connect to GSUSA and our goals rather than connecting to… | Girl scout uniform, Girl scouts history, Girl scout ideas
Mattel's marketing boss on giving Barbie a timely makeover
A mister no more: Mr. Potato Head goes gender neutral AP Barbie More Hasbro New York | The Independent
Barbie® Rebranding Strategy - ppt download
Barbie Adds Curvy and Tall to Body Shapes - The New York Times
Barbie Rebranding Online Deals, UP TO 69% OFF | www.encuentroguionistas.com
Three lessons from Mattel's Rebrand of Barbie® – Cubizm, LLC
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Mattel's marketing boss on giving Barbie a timely makeover
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