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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder and Yves Pigneur. Hoboken, NJ: John Wiley & Sons, 2010. 281 + iv pages. US$34.95. - Johnson -
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A product is the centre of a business model, but it is not a business in and of itself – it can't succeed without a great
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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer series): Osterwalder, Alexander, Pigneur, Yves: 9780470876411: Books - Amazon
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You're holding a guide to the world's best business models. Use it to inspire your own portfolio of new ideas and reinventi
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